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T-Mobile Opens Up The US Cell Phone Market
If you look at their stock history, it ran up a huge amount before the iPhone, then took another jump with the iPhone halo. The problem was - and I'm just guessing here - that lots of that second run-up was mostly pure halo.
Their CEO has tried to blame the drop on unlocked iPhones, but I think the problem is that they were fundamentally overvalued.
Your point about in-store iPhone activation is interesting. Still, my guess is that Apple wouldn't break the in-iTunes activation process - which is working so well. Instead (and this is a guess), they'll likely do an adjunct - perhaps a rebate or credit upon activation?
It'll also be interesting to see whether Rev 2 hardware is able to put up any real roadblocks to the unlockers.